This is a pricier tea and was my first TEAVANA purchase. I bought it for the high antioxidant rating. Compared to my other teas, this one has a mild, yet slightly bitter taste. In the beginning, the bitterness was more noticeable, but I guess I’ve gotten used to it. Although it’s not one of my favorites and I plan to try a lot of other white teas, I could easily purchase more of this sometime in the future. I drink all my teas without adding anything, and I don’t like sweet, sugary drinks.