The hibiscus scent is very strong from this brewed cup, as is the flavor. You can clearly taste the fruit, especially from the red berry and lemon, but the hibiscus leaves a somewhat heavy floral taste there that makes everything else taste just a little off. Sadly, the tea is a bit bitter, even with sweetener added, and even through the best filter I’ve ever used, there are floaties in the bottom of the cup. Maybe its better iced…