Weird that this is listed as Yunomi brand tea when Azuma is the farm that produces and sells it. Oh well! I got this in a hojucha lovers collection at a stand outside a store in Kyoto earlier this year and am just now getting around to trying it. I’m on my second cup already, so I must be liking this quite a bit! It says on the package that it is for baking and lattes, so I prepared this in oat milk which is adding a creaminess to the cup. It has a nice smooth roasty flavor to it, maybe a little nutty. I can pick out the hojicha when I focus on it, but it’s easy to get lost in the comforting aspect of the overall cup. I could mindlessly sip on this all day!